Thursday, 2 February 2012

Maaji 2012 - planting an ocean of trees. We can all help when we purchase their beautiful swimwear.


PLANTING AN OCEAN OF TREES:

Maaji is committed to the preservation of our Oceans and Seas, of which have been an
endless source of inspiration for their swimwear collections. Tree planting has an immense
number of positive effects on our environment. One of which contributes to the safekeeping
of our precious water resources.

“Planting an Ocean of Trees” is Maaji’s way of giving back to our planet. With this campaign
Maaji will plant a tree for each swimsuit sold from our “Under Water Conquest”
collection.


About The Planting:

The Maaji Trees are planted in projects designed specifically to protect watersheds in Colombia,
in areas with high water potential that have been hit by violence. It will take place
in the Andean region, mainly in the eastern part of Antioquia and in Tolima, a region affected
by the indiscriminate logging of forests, located in the equatorial zone, allowing further
growth of trees and a greater contribution to the decrease in climate change.
The tree´s species have been selected in agreement with the regional environmental
authorities, according to the geographic location and the conditions of the site. We will
use native species such as Cedar, Willow, Oak and Myrtle.

Plantings will continuously be verified by the multinational Deloitte & Touche.

Green Solutions with High Social Impact:
By the implementation of this project, we promote social construction and recovery of
confidence in vulnerable populations. We Bring additional resources to family farmers and
improve their quality of life due to the protection of their drinking water.
We will also help to recover soils and biodiversity by protecting the topsoil, improving soil
porosity and promoting to create native habitats where species find shelter and food,
spread tree species in danger of extinction and reconnect forest patches that build travel
corridors for wildlife.
As inhabitants of this wonderful world, we feel it is our responsibility to find different ways
of contributing to the environment from the moment we wake up in the morning until we
go to bed. Each one of us can be an agent of change.

This is Maaji’s peaceful contribution for the Underwater Conquest preservation!

…What’s your contribution to the planet? Let us know, give us your ideas? We can all find
inspiration in each other.

Made in Colombia with love,

MAAJI