#SoSandstorm 2015 Swimwear Model Casting.

With Spring/Summer 2015 just around the corner and our swimwear design plans firmly in place, we decided to run a casting day in London where experienced models and non-professional hopefuls could audition to be the face of Sandstorm Luxury 2015 and our So Sandstorm advertising campaign.

On a beautiful day early in October, the women and a small team of experienced judges all descended on Pineapple Dance Studio in London.

Over 270 applications were received via the social media site Facebook when the casting was announced in June. 60 hopefuls were then considered and around 40 women came prepared with swimwear in hand to the audition.

At the model assessments the women cat-walked in front of; Celebrity Tan Artist and owner of Beau Bronz - Abi Oleck, Business Owner of Deluxe Lengths Naomi John and several others. The candidates then created their best poses in front of the camera with the casting photographer - Paul Carroll, all in the hope of winning; one of the swimwear modelling contracts, incredible goodies and all the benefits which go hand in hand with modelling for an internationally recognised swimwear company.

After completing the day and after much consideration, 4 models were chosen to represent the brand and be the face of the #SoSandstorm 2015 campaign.

They are:
Rikaya Tagoe
Hannah Murrell
Alex Reeve
Emma-Lea Thorpe.

However, there is a twist in this tail and the story does not end there!

Sandstorm Luxury offers swimwear and resort wear to women of all shapes, sizes and ages, and so another 16 models who auditioned on the day were also chosen to be take part in an empowering women campaign which will promote body confidence and will fly the flag for All British Bathing Beauties. Sandstorm feel it is important to show that all women are incredible human beings, each one is unique and everyone is as special as each other.

Included in the line-up are:
Model of Diversity - Gemma Flannagan
International Sports Woman and Weightlifter - Sarah Davies
Mrs Galaxy Europe - Kirsty Fletcher.

2015 promises to be an exciting year for Sandstorm Luxury! We believe the catwalks should showcase women who are healthy and have attitude, sparkle and 'Je Ne Sais Quoi'. So - watch this space!

For further information on the #SoSandstorm campaign please contact: enquiries@sandstormluxury.com

COPYRIGHT NOTICE: Please note the unedited casting images in this blog post are not to be copied, manipulated or used in any way without the prior express permission of the originator - Paul Carroll - monsignorphotographic@yahoo.co.uk

For the latest swimwear looks check out the collection at: www.SandstormLuxury.com