Move over super models - here come the the 'real' girls - The ladies of Totnes WI!

Move over super models here come the ‘real’ girls!  The women of the Totnes branch of the Women’sInstitute (WI)!

The ladies from the Totnes WI were offered the chance to become swimwear models for the day by UK Swim and Beachwear Designers SandstormLuxury.  12 members took up the challenge and the opportunity to experience something new and therefore embrace the WI’s ethos of empowerment of women.

 

The group along with a young and up and coming film-maker Henry Vinten who is also a local Totnesian descended on the beautiful grounds of Sharpham Trust Estate in South Devon at the end of October to create a thought provoking and beautiful set of images and short documentary film for a campaign called ‘inVisible’.

With no botox between them and literally hundreds of years in age between them, the women stripped off to prove ladies of a certain age are not invisible, that age is but a state of mind and that all women’s bodies should be celebrated.

Lili John, Creative Director for Sandstorm and Events Co-ordinator for Totnes WI said “when we came up the ‘inVisible’ campaign concept earlier this year we carefully thought about how we could inspire women of all ages to be themselves and celebrate their bodies.

 This is something we believe passionately in to the point that we are financially investing in research into this area via an MA programme.  It is refreshing to see that in a celebrity obsessed culture, women want to make a point of keeping things real and we totally support this trend. At Sandstorm we believe we should all stop, think and take note of who and what is important in our society”.

Kate Taylor – President of the Totnes WI branch said “most women have some body issues so to do something like this photo shoot is refreshing and it can help women get over their body issues”.

A short film has been produced to accompany the images from the photo shoot. Take a look at ‘inVisible’ which is a thought provoking 4 minute documentary. It gives an insight into the thoughts, feelings and motivation of everyone who contributed to the event.

Additional contributors (click on their links for more information):

BeauBronz

TresorParis

Miss Beaujangles of Totnes 

If you would like further information about the inVisible campaign please contact: Lili@SandstormLuxury.com - Tel: 0843 523 6283

UK Premier Swimwear Company launches an Empowering Women Marketing Campaign!

We delighted to announce that as one of UK's premier online luxury and designer swimwear businesses we have launched a ground breaking swimwear campaign for 2015 which is all about empowering women!

In essence the campaign is about women empowering women to be themselves and to love the skin they are in. It is our opinion that there is no need for the main stream fashion industry and household names to continue trying to fool consumers into believing airbrushed images of super skinny girls are reality. Sandstorm believe real women leading real lives need to be represented in fashion, women come in all shapes and sizes and should therefore be represented fairly.

www.SandstormLuxury.com believe Real women want to buy from companies who represent real women! Lili John spoken woman for Sandstorm said 'we sent out a request via social media last year and conducted a casting in search for several engaging models who we felt represented us and what we stand for. We were overwhelmed with response and so decided to work with 20 models (13 are featured in the image) who encapsulated our brand ethos. The ladies came along to a photo shoot and were all individually fitted with items which are available to purchase from our 2015 collection. We are also delighted to join forces with the Models of Diversity agency on our 2015 swimwear campaign and several of the models feature in our new images. 
Click out the video to meet the models and see an array of beautiful swimwear suitable for all body types:

To find out more about the #SoSandstorm #EmpoweringWomen swimwear campaign contact Sandstorm at: enquiries@sandstormluxury.com Visit the website www.SandstormLuxury.com to meet the #SoSandstorm models. 

Curvy Girl Swimwear tips for 2011

  The 2011 swimsuit season is here and we at Sandstorm Boutique are here to tell all you curvy ladies there is no need to panic!

We want you all to celebrate your womanly figures in stunning swimwear and resort wear which will make you look like a shapely, sensual goddess.
There is no need to try and wear ‘skinny girl’ bathers this season.  There is swimwear out there to flatter the loveliness that you are.

If you are a size UK14 and above rejoice in the fact that real women are adored by men across the world. YES – it is true, research has shown that most men prefer the shape of ordinary, everyday women and that is a size UK14.

Ladies be happy!

At Sandstorm Boutique we sell beautiful swimwear from the top designers across the globe and for 2011 we have introduced a collection of swimwear and beach wear which will flatter real a woman’s figure and we hope it will encourage women everywhere to embrace their healthy womanly curves.

SANDSTORM BOUTIQUE HAS 3 TOP TIPS FOR CURVY GIRL SWIMWEAR THIS SEASON:

1. Wear classic one-pieces with a twist....

Ladies it is time to break away from plain black swimwear. We admit black is safe and slimming but remember so are bright solid colours and designs which incorporate on-trend patterns and colours. We also recommend body hugging suits with rouching across the tummy, necklines which show a little cleavage and one-pieces which have special detailing to help divert the eyes away from no no body parts.

2. Bikinis as a general rule are a Big NO NO - but there are a few exceptions to this rule .....

A well structured tankini is a perfect compromise and if you have a great bust, little waist and you are in proportion with your hips a gorgeous skirt bikini could be the perfect addition to your summer wardrobe.

3. Don’t get bent out of shape about the lack of choice ..... BE CREATIVE!

We recommend you invest in a couple of slimming bathing suits and then mix and match your beach look with different coloured matching sarongs, elegant and colourful kaftans, pretty beach and maxi dresses, wide leg trousers, sparkly sandals and oh so chic big sun glasses!

The golden rule is:

Don’t scrimp and save on your swimwear remember – don’t do yourself a disservice when you come to buy your beachwear in 2011. Essentially when you do venture onto the beach this summer you will basically be wearing underwear as outer wear! So you need to get the look and feel of your summer wardrobe right.

Look good and feel great!

So in essence - be prepared to invest in you - good quality; tummy controlling, body slimming, stylish bathers will last a couple of seasons (top tip – just update your look each season with tunics, sarongs and sandals)!

To purchase any of the featured items visit: http://www.SandstormLuxury.com

Email: info@sandstormboutique.co.uk (all rights reserved)